How to prepare photos for marketplace

Quality photos are the first thing a buyer sees. They determine whether someone clicks on your listing or scrolls past.

IDNTO·5 min read·2026-01-15

Marketplace Requirements

Each platform has its own image requirements. Wildberries recommends at least 900×1200 pixels, Ozon — 1000×1000, Avito — from 640×480.

Wildberries

Minimum size: 900×1200 px
Format: JPG, PNG
White or light background for the main photo
Maximum 30 photos per listing

Ozon

Minimum size: 1000×1000 px
Square format preferred
No watermarks or text on the main photo

Photography Tips

Use natural lighting, avoid harsh shadows. Shoot from multiple angles. Show the product in use — this increases conversion.

Summary

Properly prepared photos increase sales and reduce return rates. Don't skimp on visual quality.