Light

Light is 80% of success. Natural daylight from a window is the best option for beginners.

Lighting tips

  • Shoot near a window on cloudy days — soft diffused light
  • Use a white sheet as a reflector on the opposite side
  • Avoid direct sunlight — it creates harsh shadows
  • Don't mix daylight and artificial light

Background

A clean background is the key to a professional look. White poster board is the simplest and most effective solution.

Background options

  • White poster board or fabric — universal
  • Light gray — for premium products
  • Textured (wood, marble) — for lifestyle photos
  • Colored — for Instagram and social media

Angle

Shoot the product from at least 3 angles: front, 45°, and top-down. For clothing, add detail shots — seams, hardware, labels.

Summary

Light, background, angle — the three pillars of product photography. Master them, and you'll get photos that sell.