Over two years I've built up about 200 items in my catalog. And you know what? It looks like a patchwork quilt.

Three photographers — three different styles

The first 50 products I shot myself on my iPhone. On a white sheet of paper. Well, "shot" — I laid them on the windowsill and clicked. Crooked shadows, inconsistent color, hit-or-miss sharpness.

Then I found a photographer. He shot beautifully but it was expensive — 500 rubles per item. For 30 pairs of earrings that's 15,000 just for the shoot. Plus retouching. Almost 20,000 total.

Six months later that photographer moved away. Found another one. Different style, different lighting, different background. The listings looked completely different.

Catalog like a patchwork quilt

So a buyer enters my store. First 50 products — phone photos on paper. Next 80 — professional, warm light, beige background. Then another 70 — different photographer, cool light, gray background.

This isn't a catalog. It's a mess.

I understood this, but what could I do? Reshoot 200 items — that's 100,000 rubles. I don't have that kind of money. And even if I found it — that's a month of work minimum. And no guarantee the photographer won't disappear again in six months.

140 items not selling

Started noticing that buyers would browse and leave. They'd add to cart only from the "good" shoots. Zero reaction to the old listings.

Essentially, part of my catalog was just dead. The product exists, but no sales. Because the photos scare people off.

One day I calculated: out of 200 items, only 60 sell consistently. The ones with decent photos. The other 140 are frozen money. Inventory sitting in the warehouse, not moving.

And you sit there thinking: I invested money in this product. It's good. But nobody sees it, because the listing looks like it's from 2018.

The hardest part is understanding the problem and having no solution. I knew it was about the photos. But I couldn't afford to reshoot everything.

All 200 items in two weekends

When I tried IDNTO, the first thing I did was upload the oldest items. Those terrible windowsill photos. In a few minutes I got listings that looked like they were shot in a studio.

Over two weekends I updated the entire catalog. All 200 items. In a unified style.

Finally a brand, not a flea market

Sales on the "dead" items started within the first week.

But the main thing — the catalog finally looks like a brand. Not like a flea market, but like a real store. And that changed everything.